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	<title>Karna Crawford</title>
	<link>http://karnacrawford.com</link>
	<description>Always Watching Things Around Me</description>
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		<description><![CDATA[KARNA N. CRAWFORD BIOGRAPHY Karna1@msn.com     (770)815-4503    LinkedIn.com/in/karnacrawford DOWNLOADABLE RESUME Karna Crawford is unique breed of marketing executive.  She brings over 15 years of online and offline consumer marketing expertise from both CLIENT and AGENCY perspectives, to drive innovative and proven growth among the businesses she leads.  Driven by passion, Karna’s passion for quantifiable results, creativity [...]]]></description>
		<link>http://karnacrawford.com/?p=71</link>
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		<title>Will Apple Kick Google&#8217;s A$$ For Mobile Ad Domination?!</title>
		<description><![CDATA[I was reading Mashable this morning and came across the below. These two Juggernauts are going at it for the Mobile Ad Domination! Some interesting points made in the article below. But, for me, at the end of the day, I think we&#8217;re more likely to see apple strike a deal or make some sort [...]]]></description>
		<link>http://karnacrawford.com/?p=59</link>
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		<title>Will HTML5 drive the near-term direction of digital creative</title>
		<description><![CDATA[A lot of attention is going towards the HTML5 vs Flash debate these days, especially since the intro of the iPad. I just read a post from Steve Jobs articulating why the apple mobile devices (iPad, iTouch, iPod, etc.) will never support flash (http://bit.ly/aiaaNg). So&#8230;given this, and the tremendous impact these devices have on the [...]]]></description>
		<link>http://karnacrawford.com/?p=57</link>
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		<title>How the iPad Will Drive Interactive TV</title>
		<description><![CDATA[We&#8217;ve talked about interactive TV in the marketplace for as long as I can remember. We&#8217;ve seen iterations of it in hotel rooms and the cable companies are trying to dabble with it via there set top boxes. However, there just hasn&#8217;t seemed to be anyone who has truly, seamlessly brought interactive TV to life [...]]]></description>
		<link>http://karnacrawford.com/?p=55</link>
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		<title>What the Hell Did I Get Myself Into In &#8217;09!</title>
		<description><![CDATA[I can say for sure that everything I wanted to achieve for myself is MUCH easier said than done.  I really under-estimated how far outside of my comfort zone I really pushed myself.  So, 09 was a challenging year, but also a great one for personal growth.  My TOP 5 learnings included:]]></description>
		<link>http://karnacrawford.com/?p=52</link>
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		<title>A Store Closing Annoying Rant&#8230;because my @Pier_1_imports Closed!!!</title>
		<description><![CDATA[I was holiday decor shopping for a big Thanksgiving gathering at my house, and the 1st store I thought to buy my nic nac decor from was Pier 1. I don&#8217;t know how frequently a &#8220;loyal&#8221; shopper based on their definition visits. But, I purchase at Pier 1 about once per quarter and I recieve [...]]]></description>
		<link>http://karnacrawford.com/?p=48</link>
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		<title>Where Should Twitter Sit Within Organizations?</title>
		<description><![CDATA[Twitter as well as other Social platforms is beginning to suffer from the &#8220;campaign&#8221; marketing approach that often exists in brand marketing.  A recent story from@AdAge rightly calls out that so many brands fail to realize the potential of Twitter.  This often holds true with Facebook, My Space and the like as well.  In general, [...]]]></description>
		<link>http://karnacrawford.com/?p=43</link>
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		<title>MOBILE AS THE ACTION BRIDGE BETWEEN AD EXPOSURE &amp; PURCHASE</title>
		<description><![CDATA[I’ve spent a good deal of time, recently, researching what progress is taking place in the world of driving consumers from ad exposure to purchase action (online or in store). When I look at the majority of advertising creative in the marketplace, especially offline, I’m intrigued by the gap that still remains between the call [...]]]></description>
		<link>http://karnacrawford.com/?p=26</link>
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		<title>Real Time Billboards&#8230;Smart or Wasteful?</title>
		<description><![CDATA[So, I read an interesting article on “Ad Age” about a company that is sending RSS feeds to populate a highway billboards with up to the minute hospital emergency room wait times. My first reaction was, “What the heck?” That seems very pointless. Unless you’re in a war zone (literally or figuratively), is there really [...]]]></description>
		<link>http://karnacrawford.com/?p=18</link>
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		<title>The disruptive power of Breast Cancer Awareness Month</title>
		<description><![CDATA[As marketers, we are often figuring out how to deliver multi-platform, cross-property, integrated marketing programs that are cohesive and deliver a singular message.  Well, this month, I have seen this come to life quite well in support of the 25th Anniversary of Breast Cancer Awareness Month. Without seeing one single TV commercial promoting NBCAM (or [...]]]></description>
		<link>http://karnacrawford.com/?p=10</link>
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