A Store Closing Annoying Rant…because my @Pier_1_imports Closed!!!
I was holiday decor shopping for a big Thanksgiving gathering at my house, and the 1st store I thought to buy my nic nac decor from was Pier 1. I don’t know how frequently a “loyal” shopper based on their definition visits. But, I purchase at Pier 1 about once per quarter and I recieve and open their email communications. I consider myself a pretty loyal customer. That is why I was SO SHOCKED when I went to not one…but TWO locations to shop and both were out of business!!!!
So, I’m wondering…if a specific store location is running into business trouble, couldn’t they use their email and social marketing vehicles like twitter and facebook to push a plea out to us loyalists that they are struggling and at risk of closing…if we want to keep them we need to come shop and get our friends and family to do the same?! I know it may not always work, but I TOTALLY would have rallied to support them. I’m just little ol’ Karna…so I know I can’t drive change alone. But, between FB, LI and twitter, I have a pretty decent sized network…who also have even better sized networks than me. We could feasible drive support for the cause. Use us!
And here is my other issue…YOU COULD HAVE TOLD ME YOU WERE CLOSING!!!!!!! Seriously, if you are keeping other locations open, and my most convenient ones are closing, the least you could do is email me and let me know where my nearest location now is…and oh by the way use that as an opportunity to promote great deals/specials I should check out while I’m there (might as well drum up some immediate traffic off of the communication).