By Karna
A lot of attention is going towards the HTML5 vs Flash debate these days, especially since the intro of the iPad. I just read a post from Steve Jobs articulating why the apple mobile devices (iPad, iTouch, iPod, etc.) will never support flash (http://bit.ly/aiaaNg).
So…given this, and the tremendous impact these devices have on the future of mobile and digital creative (sites, apps, ads), it seems that alternatives such as HTML 5 are poised to shift Flash out of the “preferred” seat and become the next “standard” in creative development tools.
If more creative teams begin to harness the power of HTML 5, would it then present more interesting and interactive and technology forward approaches to mobile creative (sites, ads and apps)? It seems it opens up the innovation opportunities tremendously, and then allows us to bypass some of the barriers that have prevented mobile creative and especially mobile advertising from exploding to date.
So, the question I have is what’s stopping this from happening at an accelerated pace in the production/development/innovation world right now? Is it a matter of knowledge/skill set in the HTML 5 world? Is it something else? Would love some perspective here.
By Karna
We’ve talked about interactive TV in the marketplace for as long as I can remember. We’ve seen iterations of it in hotel rooms and the cable companies are trying to dabble with it via there set top boxes. However, there just hasn’t seemed to be anyone who has truly, seamlessly brought interactive TV to life in a meaningful way, with an elegant user interface.
In comes the iPad. I’m not sure if the capability will be created through an app or through APPLE themselves, but I believe that the iPad introduces a new opportunity to more seamlessly integrate the interactivity of a web site experience in connection with streaming of video content.
My iPad is COMING SOON. I’d love to see an opportunity for me to view a show on the iPad and be able to interact with either the show, the content, the advertising experiences that are related to it, and/or my friends while viewing. I mean, seriously, every Monday night, I sit with my TV on Gossip Girl and my iPhone in hand, texting facebook updates about the craziness of the show. Now, I can do it a LOT more conveniently via the iPad. I know that I could have done it while streaming on my desktop…but watching GG at the desk just isn’t something I’m planning to do. Just not that comfortable.
I can envision this applied to other forms of streaming content and interactivity as well. The ability to take some of the “TiVO” learnings. Watch a show that has a tune in commercial for another show…or a trailer for another movie, and be able to (1) click to tell my iPad or my home DVR box to record the show or (2) click to buy movie tickets for the film that just previewed.
Again…these aren’t new ideas for sure. I’m just feeling pretty bullish that these ideas can now come to life in a much more scalable way thanks to the capability, format and elegance of the iPad.
We’ll have to watch and see. :0)