Transformational Marketing Executive Inspiring Teams for Bold Growth
KARNA N. CRAWFORD
BIOGRAPHY
Karna1@msn.com (770)815-4503 LinkedIn.com/in/karnacrawford
Karna Crawford is unique breed of marketing executive. She brings over 15 years of online and offline consumer marketing expertise from both CLIENT and AGENCY perspectives, to drive innovative and proven growth among the businesses she leads. Driven by passion, Karna’s passion for quantifiable results, creativity and growth has successfully led growth within a broad spectrum of organizations from mature to developing/entrepreneurial, including The Coca-Cola Company and Engauge Marketing. As Executive Vice President, Chief Media & Connections Officer at Engauge Marketing, Karna’s core charge is to transition a fledgling media and marketing strategy organization into a sophisticated industry leader in defining, reaching and moving target consumer segments towards actions that drive quantified brand growth. In her time in this role, Karna has successfully created new service lines and revenue generating disciplines within the agency, while helping the agency to grow EBITDA above plan AND above overall industry averages.
Prior to joining Engauge, Karna held the role of Director of Media & Interactive Integrated Communications for The Coca-Cola Company, where she led the team in defining ground breaking and results-driven communication strategies & plans for many of the world’s most endearing beverage brands, including the flagship, Coca-Cola classic, as well as, Diet Coke, Sprite and Coke Zero brands. Consistently driving double digit lifts in key brand attributes and purchase measures, Karna has negotiated and led marketing initiatives supporting the most sought after properties in the world, including Fantasy Football, NCAA, Olympics, FIFA World Cup, NASCAR, American Idol and numerous other properties and programs. Through speed, accountability and simplicity, she built profitable relationships between consumers and brands online and offline, representing over $350 million dollars in media and marketing budgets.
Recognized industry-wide as having a deep passion that motivates and inspires diverse teams to achieve great results, Karna, her initiatives and her team have received numerous accolades including:
- PROMO Award for Best Interactive Marketing Program & Best Search Marketing Program
- Web Marketing Assoc. Award for Outstanding Achievement In Website Development
- Coca-Cola Award for Big, Bold and Inspiring Marketing for collaboration, integrated marketing, & innovation
- Advertising Research Foundation Honorable Mention for outstanding research innovation
- America Ad Foundation Mosaic Media Award for Outstanding African American Advertising
- Numerous ADDYs and WEBBY awards
Through her diverse marketing career, Karna has also held positions with Miller Brewing Company, Agency.com, Momentum, and other consumer marketing organizations both agency and advertiser side. Karna received her MBA in Leadership and Brand Strategy from Emory University and her BSE in Biomedical Engineering from Tulane University.