Will HTML5 drive the near-term direction of digital creative
A lot of attention is going towards the HTML5 vs Flash debate these days, especially since the intro of the iPad. I just read a post from Steve Jobs articulating why the apple mobile devices (iPad, iTouch, iPod, etc.) will never support flash (http://bit.ly/aiaaNg).
So…given this, and the tremendous impact these devices have on the future of mobile and digital creative (sites, apps, ads), it seems that alternatives such as HTML 5 are poised to shift Flash out of the “preferred” seat and become the next “standard” in creative development tools.
If more creative teams begin to harness the power of HTML 5, would it then present more interesting and interactive and technology forward approaches to mobile creative (sites, ads and apps)? It seems it opens up the innovation opportunities tremendously, and then allows us to bypass some of the barriers that have prevented mobile creative and especially mobile advertising from exploding to date.
So, the question I have is what’s stopping this from happening at an accelerated pace in the production/development/innovation world right now? Is it a matter of knowledge/skill set in the HTML 5 world? Is it something else? Would love some perspective here.